Tuesday, October 5, 2010

Google TV. . . .You can't escape!

Recently the news broke out about the Sony / Google partnership to create what will be called Google TV. I was excited and deeply saddened by the news. In a way, I am disappointed that Google would have to side with TV manufacturers and at the same time see this as a great way to break into the TV/Cable market. Just as they did with their cellphone OS, they intend to do something very similar for televisions. I really don't approve of this as television makers should be flocking to Google, not the other way around.

The original concept of Google TV was that they were going to create a box that will work in conjunction with regular cable providers/content providers in order to bring a new web experience to our television set. This was obviously the most effective way as they will not be stepping on any cable provider's toes as well and providing great content to consumers.

The new information shown at the Google TV website that was very interesting were of course apps. Apps that would definitely be popular would be the social networking apps as well as Netflix for movies. How easily these app will be created remains to be seen. If it is anything like the apps for their android devices, it should steadily increase after the release.

We can all agree that the future of television will in some way be intertwined with the web. It does not mean that people will want to browse websites while watching "The Office", but what it will do is for Google to be able send us relevant ad and or recommendations. Some of this can already be seen on Hulu Plus through their commercials during the program.

Whether you like it or not, Google is coming after your television set and will eventually be part of your living room.

For more information, please visit http://www.google.com/tv/

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