Thursday, July 7, 2011

Countdown to Blackberry's end!

In recent weeks, there has been a lot of speculation as to the future of the company that produces the popular Blackberry devices known as RIM. I'll sum it up for you in the following:

1) Speculation on Google purchasing RIM.
2) CEO Mike Lazaridis and Jim Balsillie doing some "restructuring".
3) New phones have been heavily delayed.

I'd like to start off by saying that RIM's days are numbered. It is quite clear that there are many things they have to get settled internally as well as getting back into the top of the smartphone category.

As for the rumors/speculation on Google purchasing RIM. It is quite possible that might happen as Google currently only handles the operating system and could venture into mass production of their own branded phones. I personally do NOT want this to happen as this will only confuse the consumers as to the definition of an "Android" phone. For example, how would people differentiate between an Apple iPhone and a Motorola iFone if they both have the same iOS. Clearly the consumers will purchase the Apple iPhone as this is the known standard for iOS device. Word of advice to Google, stick to what you're good at, which is data mining.

I won't even go into the whole "restructuring" fiasco going on at RIM, as those two CEOs have no clue what they're doing or intend to do in the near future. Its fairly simple folks, get your devices out ASAP before more of your loyal BB users leave and get themselves an android or iOS device. Put a lot of money into R&D and have more variety in touch screen devices and deviate from the usual slab style QWERTY phone.

RIM's current situation is very similar to what happened to Palm back in the early 2000s. Being complacent with their position in the smartphone race and making very minimal innovation while others take huge risks. iPhone and Android devices deserve to be where they are now due to their overwhelming amount of money invested towards R&D, marketing, and listening close to what consumers' needs are. It'll take a miracle for RIM to actually live to see 2014 in its current state. I definitely do wish RIM for their efforts, however its too little, and 3 years too late.

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